Platform features

Validated answers to every question.
Always available. Always findable.

Every question from your customer or employee gets an answer your team has approved. No waiting, no wrong information, no dead ends. And because every step has its own URL, Google finds your answers too.

Architecture Guided flows Validated SEO Intelligence Chat Agent Governance
Who benefits from this?

Every service organisation gets stuck on familiar pain points.
Which one sounds like yours?

DoReply is built for organisations where service is more than a cost centre. Where every wrong answer creates legal, financial, or reputational damage. Banking, insurance, healthcare, government, telecom. Pick the theme below that rings the loudest bell for you.

Pick your theme
Less contact, more capacity
"

We want fewer calls to the contact centre.

"

Our service costs keep rising.

"

We depend on IT or CMS teams for every change.

"

We want to handle peak load without extra staffing.

Guided self-service reduces contact volume by 30 to 50 percent.
Fewer calls, fewer emails, less peak pressure. Here's how.

Platform architecture

Three layers.
One platform.
Each layer its own job.

Three steps, one platform. You write answers, you approve them, your customers receive them. DoReply keeps those steps separate at the system level, not the organisational level. Every change is traceable, every publication approved.

01
Create
Create and manage content

Your content team writes answers, builds Guided Flows, or lets AI generate them. All in one place, with no IT dependency.

Guided Flow editor
Meertalige content
02
Governance
Roles, permissions, audit trail

Fine-grained access control across 22 permissions and 6 roles. Every change logged, every publication approved. Compliance built in, not bolted on.

RBAC (22 × 6 matrix)
Full audit trail
Approval before publication
03
Deliver
Deliver answers and generate insight

Guided flows, retrieval-only chat, a dedicated URL per step. And every interaction measurable: which answers work, where customers get stuck, where content gaps exist. The foundation for continuous improvement.

Guided Self-Service
Chat Agent (retrieval)
SEO-ready URLs
Realtime rapportage

01 · Guided flows

Thirty years of research.
One thoughtful application.
Guiding feels like service.

DoReply takes your customer to the right answer with a few targeted choices. Only relevant information, no noise. No searching, no guessing, no dropping off — just clear service: fast, sharp, specific. Based on progressive disclosure, decades-proven effective. DoReply translates this into one clear flow with validated answers from your team.

30 tot 50%
Faster task completion

Research on progressive disclosure has been consistent for thirty years: when only relevant information is shown at the moment it becomes relevant, users complete their task 30 to 50 percent faster, with fewer errors and higher satisfaction.

Nielsen Norman Group · Baymard Institute · Sweller Cognitive Load Theory
Why doesn't everyone do this?
The classic CMS approach breaks on two points
  • Structure: A CMS forces you into either a pyramid with links to deeper pages, or large content blocks that cram everything in. Neither is resolved.
  • Measurability: The effect stays invisible. You can't see which answer works and which doesn't. Improvement becomes guesswork.
What DoReply does differently
Structure and measurability, built in
  • Structure: Guided flows take the customer through targeted steps to the exact answer. Deep where needed, always clear.
  • Measurability: Every step is visible. Which answers work, where content gaps exist, what your team can improve.
+50%
User satisfaction
ABN AMRO replaced their service pages with DoReply Guided Flows. Satisfaction with answers rose 50 percent.
+20%
Content interaction
A/B test at ABN AMRO: engagement with service content rose almost 20 percent when guidance replaced passive content.
7.9
Customer service score
A Dutch internet provider whose online service runs on DoReply was named by the Consumentenbond in February 2026 as Best in Test. Customer service scored 7.9.
Significant
Contact reduction
Fewer calls after service visits at ABN AMRO. Read the case →

02 · Validated answers

Approved by your team.
No fabricated answers.
Zero risk.

Every answer comes from your own content library. Not from training data, not from a model that generates. Your team writes, your team approves, and that's what the customer sees. With the source attached, traceable, auditable. Exactly what you need in banking, healthcare, and government.

Generic AI chatbot
Customer question
"Can I raise my credit card limit to 10,000 euros?"
Answer
"Yes, you can raise your limit online through your account. This is usually approved immediately if your income is sufficient."
Source: training data, not verifiable
Potentially wrong for this bank, outdated, or non-compliant with current regulations.
DoReply retrieval
Customer question
"Can I raise my credit card limit to 10,000 euros?"
Answer
"For increases above 5,000 euros a credit check is required. You get a decision within 2 business days. See also: maximum limits per card type."
Source: article #2847, approved by compliance on 12 Mar 2026
Traceable, auditable, 100 percent compliant with current regulations.

03 · Chat Agent with analytics

Chat for those who prefer typing.
Analytics that show what works.

The same retrieval engine, the same approved answers, in a chat interface. Every conversation logged, every answer traceable. Plus a dashboard that shows which questions don't yet have an answer, so you can expand your content library where it matters.

Self-service resolution
59.4
%
Of all conversations
Satisfaction
90
%
Based on feedback
Escalation to agent
0
%
Zero handoffs
KB search success
48.2
%
Correct answer found
Unanswered questions
Contentgaten in je kennisbank
7 nieuw
what are your opening hours?
can I pause my subscription?
does my old router still work?
how do I switch to fibre?
Most-cited answers
What comes up most often
Standard analytics in DoReply
17× cited, 100% helpful
100%
Responsibility and ownership
17× cited, 100% helpful
100%
Browser support
11× cited, 80% helpful
80%
As knowledge base for agents
11× cited, 100% helpful
100%

04 · SEO superpower

Every answer its own URL.
Every search query leads to your answer.

Every final answer in your Guided Flow is its own indexable page. The question appears as the title, the answer as the content, the URL is human-readable. People search with their specific question on Google and land directly on your answer. Your service content becomes visible to search engines and to AI search results in ChatGPT, Perplexity, and Google AI Overviews.

How your answers appear in Google
Drie voorbeelden uit één flow
"what happens if I pay my invoice late" Google
D example.com › billing › betaling-te-laat

After the due date we send a reminder within 7 days. If you do not pay within 14 days, we charge statutory interest on the outstanding amount. If payment fails to arrive, we transfer the claim to a collections agency.

"forgot pin code what now" Google
D example.com › sim-card › pincode-vergeten

You can reset your PIN through MyExample or by texting RESET to 4567. You receive a new temporary code within 5 minutes and then choose a new PIN yourself.

"cancel subscription when moving" Google
D example.com › subscription › opzeggen-verhuizing

For moves within the Netherlands we transfer your subscription to the new address free of charge. Moving abroad? You can cancel free of charge with proof of registration in the new country.

This isn't an FAQ page. This isn't a chatbot window. Every final answer gets its own indexable URL, a page title, and content that Google can read. Exactly what search engines and AI search engines want to index. Live example: doreply.com/service.

01
Found on the question itself

People search with full sentences. Your answer is structured the same way: the question as title, the answer underneath. Exactly what Google wants to show.

02
Also visible in AI answers

ChatGPT, Perplexity, and Google AI Overviews pull their answers from real, readable pages. Your service content becomes findable and citable.

03
New customers through your service pages

Every answer your team adds is an entry point from Google. Your service content attracts visitors who aren't customers yet. Without extra budget.


05 · Answer Intelligence

Your answers
get better while you use them.

Publication isn't the end, it's the beginning. DoReply measures per answer whether customers found it, were done with it, or reached for contact anyway. Those signals become a priority list: which answers work, which questions are still unanswered, which content needs adjustment. Your team knows exactly where to spend time. Not on gut feeling. On data.

Signal 1
Non-contact rate & contact type

Per answer: what percentage of customers who saw this didn't get in touch afterwards. And if they did contact you, which channel they used. That tells you whether the answer works, and when it doesn't, where escalation goes.

85.9 % non-contact
Phone 8% Chat 4% Email 2%
Signal 2
Views and direct feedback

How often this answer was viewed and what customers thought of it. Thumbs up or down under every answer, visible per answer and aggregated in your dashboard. Direct behaviour, directly measurable.

Answer #2847
1,284 views 92 8
Signal 3
Content age

Every answer has a "last edited" date. Visible per answer and filterable in overviews. So you can tell at a glance which answers haven't been touched in a while, letting your team decide what needs a review.

Betaling te laat 12 mrt
Pincode vergeten 4 mnd
Abonnement opzeggen 11 mnd
How it works

Measure, prioritise, improve.
Continuously.

01
Measure
Views, non-contact rate, thumbs, and age per answer
02
Score
Every answer gets a quality score based on behaviour
03
Prioritise
To-do list for content team: where is the biggest gain
04
Improve
Adjust, approve, publish, measure again

06 · Enterprise governance

22 permissions.
6 roles.
One audit trail.

Regulated sectors require separation of duties, full audit trails, and controlled publication. DoReply's RBAC separates what a content editor is allowed to do from what a publisher is allowed to do from what an analyst is allowed to do. Every change logged. Nobody publishes what hasn't been approved.

Live example
Roles & rights matrix
Fine-grained control: every role gets exactly the rights that match the task.
22
Permissions
6
Roles
Permission Admin Publisher Editor Analyst Viewer
flow:edit
flow:publish
ai:generate
report:create
user:assign_roles
audit:view
Hover over a column to see the permissions per role. In production: 22 permissions across 6 scopes (flow, ai, report, settings, dev, user, audit) and 6 roles with fully configurable mapping.
Separation of duties
Editor ≠ Publisher

Whoever writes content does not publish. Four-eyes principle enforced by the system.

Full audit trail
Every action logged

Who changed what, when, with which approval. Searchable, exportable, immutable.

Compliance-ready
ISO 27001, GDPR, DORA

Built-in controls that meet the requirements of banking, insurance, healthcare, and government.


How DoReply compares

No competitor
combines all of this.

Validated answers, own URL per step, Answer Intelligence, and enterprise governance. In one platform. Built for sectors where a wrong answer is a liability.

Capability DoReply Knowledge bases AI chatbots FAQ pages
Guided flows Partial No No
Retrieval-only (zero hallucinations) Yes No Yes
Chat with 0 hallucinations No Rarely No
Content gap analytics No Partial No
SEO-ready URL per step Partial No Yes
Answer Intelligence (non-contact rate) No Partial No
RBAC with 22 permissions Partial No No
Full audit trail Partial No No
Live in 3 to 7 days Months Weeks Weeks
No IT involvement IT required IT required IT required

Proof for your organisation

No demo.
A conversation about your specific challenges.

Tell us what's blocking your service organisation. We show you how DoReply solves it — with your questions, your content, your constraints. Thirty minutes, no slide decks, no generic walkthrough.

30 min
A conversation about your challenges
0 slides
Your questions, not our pitch
3 to 7 days
From approval to live. No IT required.

No CMS required · 100% SaaS · Hosted in the Netherlands