Solutions

Every sector has its own logic.
We know them all.

DoReply: sector-specific Guided Search for telecom, healthcare, retail, government and more

Every question is a sign that your product or service is being used. Someone wants to arrange, adjust or know something - that is good news. Precisely for that reason the answer must be within reach. We bring the knowledge and experience to unlock that intelligently for every sector.

Glimpse of the telecom flow  ·  every question its own path
My product
Mobile subscription
Home internet
TV package
Landline
Billing & payments
Outages & maintenance
Connection stage
Purchase
Delivery
Installation
Usage
Changes
Cancellation
What exactly?
Insert SIM card
Settings
Bellen & sms
and more...
My care question
My condition
Specialty
Examination or treatment
Appointment & visit
Reimbursement & costs
My records
Treatment phase
Preparation
Admission
Treatment
Recovery
Check-up
What do you want to know?
Fasting?
Stop medication
What to bring
and more...
My order or question
My order
Returns & exchanges
Product & advice
Sizing & fit
Payment & invoice
My account
Stadium bestelling
Where is my package?
Change delivery
Modify order
Cancel
Report problem
Track & trace
Shipped, in transit
Not arrived
Different address
and more...
Why this matters

Your organisation thinks in products.
Your customer thinks in situations.

Most sites are a mirror of the internal organisation. Categories follow departments, menus follow product groups, knowledge bases follow content teams. For your customer that means: search, scan, click, give up. They do not ask the same question your navigation answers.

How you organize it
Your sitemap
  • Home
  • Private customers
  • Products (24 items)
  • Services (12 items)
  • Business
  • Products (31 items)
  • About
  • Customer service
  • FAQ (147 items, alphabetical)
  • Contact
How your customer searches
Real questions
I received a new router, how do I connect my TV to it?
My invoice is higher than last month, is that correct?
I am moving next week, what do I need to arrange?
Does this plan work if I am on vacation far from home?

Between those two sits the friction. And that friction is what we solve.

Customer-facing

Every sector knows its own logic.
Here is how we think about each.

No template approach. Each tab below shows what we know about that sector, and the mental model with which we unlock customer questions.

Customers have multiple products.
Each product its own lifecycle.

Telecom and utility customers do not buy one product, they usually buy a combination: mobile, internet, TV, sometimes energy on top. Each product goes through the same six stages, from purchase to cancellation. Our insight: the cross-table product times lifecycle that traces every question back to a place.

  • Which questions peak in which phase. Installation is by far the largest, cancellation comes second.
  • Where products converge. An internet outage affects TV, cancelling a bundle affects billing.
  • Which entrances must always stay visible. Invoices and outages do not work per product, they belong alongside the matrix.
Product matrix telecom  ·  where questions peak
Buy
Recv
Install
Use
Change
Cancel
Mobile
2%
9%
22%
12%
6%
8%
Internet
1%
5%
28%
10%
4%
7%
TV
1%
4%
16%
14%
5%
4%
Landline
1%
2%
8%
5%
2%
3%
Peak zone (15%+) Warm (7-15%) Quiet

Patients do not want to know everything.
They want to know what is relevant now.

In healthcare, context is everything. The same patient has different questions before admission than after. Our insight: the treatment phase determines which information should be prominent, and which can step back. That prevents overload and speeds up finding the right answer.

  • Which questions live per phase. Preparation is about fasting, stopping medication and what to bring.
  • Where patient portal overlaps with public info. We eliminate duplication so content has only one place.
  • How specialty works alongside treatment. Two entrances that complement each other, never exclude.
Treatment phase determines which questions are prominent
Preparation
Fasting, stopping medication, what to bring
~40% of all preparation questions
Admission
Arrival, room, visiting hours, wifi
Short intensive, mostly practical
Treatment
What happens, how long does it take, pain
Reassurance is as important as information
Recovery
At home, medication, when back to work
Longest phase, most content

Post-purchase is the largest question zone.
And where you have the least content.

80% of retail questions come after the purchase: where is my package, can I exchange, is the size right. Our insight: these questions follow the order stage, and link to your track-and-trace and return portal. Less contact, faster handling, same customer.

  • Which questions peak in which stage. "Where is my package?" is number 1 on day 2-4 after ordering.
  • How returns and exchanges connect. Two actions, one system, never two counters.
  • Where size and fit help conversion. Pre-purchase help reduces returns and increases satisfaction.
Order stage drives the question
Ordered
Paid
Shipped
Delivered
Return?
Currently active  ·  stage "shipped"
  • Where is my package right now?
  • Can I still change the delivery address?
  • What if I am not at home?

Do not recognize your sector above?
That does not mean we cannot help you.

Telecom, healthcare and retail are examples we dive deep into. The method works for every sector where customers or employees ask questions that call for structure. The mental models differ per sector, the approach is the same.

Government Municipalities Education Financial Energy Insurance Non-profit And more...
Not finding what you are looking for? Start the conversation
Internal use

Same knowledge.
For your own people too.

Everything that works for your customer works for your colleague too. One content base, multiple audiences. These are five applications we regularly build, plus a sixth that helps you improve them continuously.

Search time per question
3 clicks
HR questions answered
Leave policy, expenses, sick leave protocol. Unlocked per employee life stage. The HR mailbox stays available for the real exceptions.
Concrete path
"carry over vacation days" policy + how to apply
Prevent tickets
-40%
IT Helpdesk
Reset password, set up VPN, connect printer. Self-solvable questions get solved. Tickets for what really matters.
Concrete path
"VPN not working at home" 3 checks before a ticket
Report in
30 sec
Facility management
Report issues, book meeting rooms, request workspaces. With the right context and location directly to the right person.
Concrete path
"AC too cold" floor + zone + ticket
Role-specific paths
60% overlap
Onboarding per role
Every new employee gets the guidance that fits their role. You maintain the shared base once, the specific paths branch where needed.
Concrete path
Nurse IT staff · shared base
Depth on demand
3 steps
Knowledge base for specialists
Legal, technical or medical content unlocked for those who work with it daily. Agents during calls also find the right answer in seconds.
Concrete path
Legal area Case law Policy memo
What your team learns
-60% emails
Insights to get better
Which questions your team still receives daily. Which self-service works and which does not. Which answers still lead to a ticket or email. Practical feedback that improves the next version.
What you see weekly
-60% emails · top 20 recurring questions · trend
Already live at

What works in practice.
Three sectors, three results.

From a major Dutch bank to a national provider and a government forum. Each sector its own logic, each client its own result.

Financial
ABN AMRO
Online service environment
+50%
Answer satisfaction
A service page where customers reach their specific answer in steps via progressive disclosure. No overload, no click and pray. At ABN AMRO the solution is internally called "Pathfinder".
Telecom
Dutch ISP
Internet, TV, telephony
3
Product lines in one guided flow
A prominent Dutch internet provider unlocks the service environment for internet, TV and telephony through DoReply. Subscribers find their own path per product line, without having to plow through an FAQ list. Personal contact remains for what really matters.
Community
Higherlevel
Entrepreneur forum at RVO
18×
More successful visitors to content
DoReply placed on the homepage as a direct entry to content. Visitors choose their business question and land immediately on the right topic instead of searching the archives. Traffic is directed 18× more successfully to the answers visitors come for.
The power is in the methodology: a few steps with several choices per step quickly yield hundreds to thousands of unique paths. Every implementation follows the mental model of your sector. View the live demo environment.
Two routes to live

Choose your path.
In days or weeks.

An SMB that wants to start today, or an organisation with its own requirements and processes. Both possible.

Self-service
Build your Guided Search yourself.
Daysto live

For organisations that want to start today. No workshop needed, no meetings. You deliver the input, we generate the setup, you paste the code.

01
Choose your sector
Telecom, healthcare, retail or one of the other sectors. That determines the base logic.
02
Upload content + brand style
Give a link to scrape, upload documents, add your logo and colours.
03
We generate your setup
Based on sector, content and brand style we automatically build your Guided Search.
04
Paste the code, go live
One script tag in your website. Done. Fully working, 100% in your brand style.
With guidance
Together we build your mental model.
3 weeksto live

For organisations with specific wishes, own processes or complex content structures. With workshops, fixed guidance and weekly insights.

01
Day 1-2
Workshop
Together we map which questions your customers or colleagues ask, what logic lies behind them, and what the most important starting points are.
02
Week 1
Design mental model
Based on the workshop we build the mental model. Within three days you see the first concept. We process feedback live in a second session.
03
Week 2
Connect content
You deliver the content. We connect it to the Guided Search structure. No migration, no CMS changes, we work alongside your existing website.
04
Week 3+
Live and ongoing
One URL, one script tag, done. No IT project. From day one you see which questions work. We deliver weekly insights, you decide what gets adjusted.
What we do
Build the mental model, set up Guided Search structure, connect content, deliver analytics and insights, keep developing.
What you do
Deliver content (existing texts suffice), give feedback on the concept, place the script tag, decide on adjustments.
Next step

No demo.
A conversation about your sector.

Tell us how your customers or colleagues ask questions today. We show how the logic for your sector could look, with your content and your requirements. Thirty minutes, no slides, no generic walkthrough.

30 min
A conversation about your challenges
0 slides
Your questions, not our pitch
3 to 7 days
From approval to live. No IT needed.

No CMS needed  ·  100% SaaS  ·  Hosted in the Netherlands